Our Story

Why GiggleGiggle Exists

GiggleGiggle was founded by Melbourne parents who spent too many afternoons searching for high-quality wooden pretend play toys in Australia — and kept hitting the same wall: the toys worth buying were either hard to find or priced beyond what most families could justify.

So we built the store we wished existed. One place, carefully curated, where Australian families can find premium wooden play kitchens, market stalls, shopping trolleys, washing machines, and role play accessories that are built to last and priced to be accessible.

What We Believe About Play

Pretend play is not a nice-to-have — it is how children aged 3–7 make sense of the world around them. When a child loads a wooden shopping trolley, serves food from a market stall, or does the laundry with a play washing machine, they are not just playing. They are building decision-making skills, fine motor coordination, and the social confidence that comes from acting out everyday roles.

This is backed by decades of early childhood education research. Domestic and market role play — the kind GiggleGiggle toys are built for — consistently ranks among the most developmentally valuable play types for toddlers and young children.

Our Range

Every product in the GiggleGiggle range is made from child-safe, non-toxic wood with smooth, rounded edges. Our range covers:

  • Wooden play kitchens — Nordic-style kitchen sets, chef kitchens, mini fridges, and kitchen accessories for imaginative cooking play
  • Market and shop play — wooden market stalls, shopping trolleys, fruit shops, and food crates for grocery and retail role play
  • Baking and food sets — cake stands, birthday cake sets, ice cream stands, and bakery accessories
  • Household role play — wooden washing machines and home appliance toys that extend pretend play beyond the kitchen

Australian Warehouse, Fast Shipping

All GiggleGiggle orders ship from our Australian warehouse within 3 business days. We are a Melbourne-based business — your order stays local from purchase to your door.

Built for Parents, Loved by Kids

Every product on the site has been reviewed with parents in mind: how long does assembly take, what is actually in the box, which sets work together, and what age range is realistic. We aim to make the buying decision as easy as the play itself.

If you have a question about a product or an order, get in touch — we are a small team and we respond personally.